Best Ideas Are Completely Organic

The best ideas are born out of completely random yet significant incidents. The idea of Organic Shastra also has its own unique story. Imagine two friends, bound by over 20 years of friendship, separated by continents yet they come together because of a common thread of concern.

Jaspinder Sachdev aka Jimmy, could have been the usual affluent exporter promoting easy on the pocket processed goods all over the world. But he chose to make a difference. During his stay in the US and also as an exporter, he noticed that the Indian organic food products, though known for goodness and purity, aren’t widespread in India and abroad because of lack of options, scarce supply and high prices. Indian organic products only constituted a very niche exclusive section in the gourmet stores and the market seemed consolidated with only one or two highly priced brands. He felt that the goodness of organic products needed to reach all and benefit all in an affordable price.

Rohan’s comfortable life as a luxury retail sector employee came to a screeching halt when he was suddenly diagnosed with multiple sclerosis (MS) and lost vision in one eye. Instead of succumbing to the situation and feeling helpless, he adopted a new lifestyle. No medications, Rohan turned to alternate therapy, which is based on an organic based diet, to deal with his inability. His quest to find genuine organic products at affordable rates led to a realization that this market was completely untouched. He decided to make a difference by venturing into this market so that people, like him or people generally conscious about a healthy lifestyle, could enjoy the true nourishment and nurturing of organic foods.

A casual meeting between these two turned into a magical realization and they joined hands not just to start a business but to curate healthier, more enriched lifestyles with the purest of organic food products available. And what could be a better name for this endeavor than ‘Organic Shastra’.